Amazon Vendor Central is a platform where manufacturers, brands, and distributors sell their products directly to Amazon, which then sells them to customers. To grow sales and increase product visibility, Amazon Vendor Central Advertising plays a key role.
It helps vendors promote their products across Amazon using powerful ad tools and strategies.
What is Amazon Vendor Central Advertising?
Amazon Vendor Central Advertising is a marketing system that allows vendors to run targeted ad campaigns on Amazon to:
Increase product exposure
Boost sales
Strengthen brand awareness
Amazon buys products from vendors and sells them directly, but with advertising support, those products can reach more customers faster.
Types of Ads in Amazon Vendor Central Advertising
1. Sponsored Products
Promotes individual product listings
Appears in Amazon search results and product pages
2. Sponsored Brands
Displays brand logo, headline, and multiple products
Appears at the top of Amazon search results
3. Sponsored Display
Retargets shoppers who viewed the product
Ads appear on Amazon and external websites
4. Amazon DSP (Demand-Side Platform)
Runs advanced display and video ads
Targets audiences both on and off Amazon
Benefits of Amazon Vendor Central Advertising
Higher Product Visibility: Ads appear where buyers are actively searching.
Increased Sales: Targeted ads bring more potential customers to product pages.
Better Brand Awareness: Sponsored Brands and DSP build a stronger market presence.
Retargeting Power: Sponsored Display helps re-engage shoppers who didn’t purchase initially.
Detailed Reporting: Amazon provides in-depth ad performance data.
Vendor Central vs. Seller Central Advertising
| Feature | Vendor Central | Seller Central |
|---|---|---|
| Selling Method | Sells directly to Amazon | Sells directly to customers |
| Pricing Control | Amazon sets product pricing | Seller controls pricing |
| Ad Access | Full access to Sponsored Ads & DSP | Sponsored Ads, limited DSP access |
| Brand Tools | Full A+ Content & Brand Store | Basic A+ Content & Brand Store |
Conclusion
Amazon Vendor Central Advertising is a powerful way for vendors to grow sales and increase brand visibility on Amazon. By using Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP, vendors can target the right customers and build long-term success.